Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-09-16 • Permanent link

Miscalculations by financial institutions have led to a surge in tax revenue, with governments worldwide seeking to capitalize on the trend. The UK's Office for Tax Simplification estimates that banks will pay an additional £12 billion in corporation tax over the next five years. This is largely due to the Bank of England's decision to increase the corporation tax rate from 8% to 11%, which will have a significant impact on the industry. As a result, investors are taking notice, with many financial institutions seeing a decline in their stock prices.

Rising consumer spending and a growing preference for private label products have led to a significant shift in the retail landscape. Store brands like Kirkland are winning the war for consumer wallets, squeezing out national brands. According to a recent report, private label sales have increased by 10% in the past year, with many consumers opting for the convenience and affordability of store brands. This trend is expected to continue, with many retailers investing heavily in their private label offerings.

Private label products have been a staple of the retail industry for decades, but their popularity has grown significantly in recent years. Industry experts attribute this growth to the increasing demand for convenience and affordability, as well as the rise of online shopping. Since the early 2000s, private label sales have grown from 10% to over 20% of total retail sales, with many retailers now offering a range of private label products. This shift has significant implications for the industry, with many national brands struggling to compete.

As the trend towards private label products continues, investors will be watching closely for any signs of disruption in the industry. The rise of e-commerce and social media has made it easier for consumers to discover and purchase private label products, and many retailers are investing heavily in their e-commerce capabilities. With the next earnings season just around the corner, investors will be eager to see how retailers perform, and whether the trend towards private label products will continue to drive growth.