Netflix Says 67% of Surveyed Members Want to Visit Korea as Busan’s Creative Asia Puts Locations in Focus

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-10-10 • Permanent link

Surveys reveal a surge in interest among Netflix members, with 67% expressing a desire to visit Korea, particularly in the wake of Busan's Creative Asia festival. This development has sparked excitement among travel companies and tourism boards, with many scrambling to capitalize on the trend. Industry insiders note that the popularity of Korean travel is not limited to Busan, with Seoul and other cities also experiencing a significant increase in visitor numbers.

The ripple effects of this trend are being felt across various sectors, with investors taking notice of the potential for increased tourism revenue. According to a recent report, the Korean tourism industry is projected to see a significant boost, with estimates suggesting a 10% increase in visitor numbers over the next year. This, in turn, is expected to have a positive impact on local businesses, from restaurants to accommodations, as they look to cater to the growing demand for Korean travel experiences.

Historically, South Korea has been a popular destination for international travelers, with its unique blend of traditional and modern culture drawing visitors from around the world. However, recent years have seen a decline in tourism numbers, largely due to a combination of factors, including the COVID-19 pandemic and a decline in global economic growth. The resurgence of interest in Korean travel is seen as a welcome boost to the country's tourism industry, which has been working hard to revitalize its appeal to international visitors.

As the popularity of Korean travel continues to grow, there are risks and opportunities that investors and policymakers will need to carefully consider. One potential concern is the impact of increased tourism on local infrastructure and the environment, with some experts warning of the need for sustainable tourism practices to mitigate these effects. On the other hand, the potential for increased revenue and job creation makes the trend an attractive one, and policymakers will need to strike a balance between supporting the tourism industry and protecting the country's natural resources.