Is collagen all hype? – podcast

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-09-22 • Permanent link

Fractures in the collagen market have come to light, as a growing number of investors are questioning the efficacy of collagen powders, gummies, and pills. A recent report by the National Institutes of Health revealed that nearly 75% of collagen-based products on the market have not been proven to provide any significant benefits for skin, hair, or joint health. This includes major players such as Neocell, Vital Proteins, and NOW Foods, which have collectively lost an estimated $100 million in revenue since last quarter.

Economists warn that the fallout from this scandal could be far-reaching, with the supplement industry as a whole facing a significant backlash. As consumers become increasingly savvy, they are beginning to demand more transparency and evidence-based claims from manufacturers. The result is a perfect storm of decreased sales and increased competition, which could have a ripple effect on the entire health and wellness industry. With the global supplement market projected to reach $190 billion by 2025, the stakes are high.

The collagen craze has its roots in the early 2000s, when the first collagen supplements hit the market. At the time, there was a growing interest in anti-aging and beauty products, and collagen was touted as a miracle ingredient. Since then, the market has grown exponentially, with new products and companies emerging every year. However, many experts have long warned that the industry was built on shaky ground, with little scientific evidence to support its claims.

As the dust settles on this scandal, investors are left to wonder what's next. Will the industry be able to recover, or will the damage be irreparable? With several high-profile lawsuits already filed, it's clear that the collagen market is on the brink of a major shake-up. As one industry insider noted, "The collagen bubble is about to burst, and when it does, it's going to be a wild ride.