In Battle to Use ‘Ms.,’ Gloria Steinem Had to Fight The New York Times

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-09-04 • Permanent link

Frustration grips the feminist community after decades of advocacy, as Gloria Steinem found herself locked in a decades-long battle with The New York Times over the use of the honorific 'Ms.' In 1970, Steinem penned an open letter to the newspaper's executive editor, urging them to adopt the title as an alternative to 'Miss' or 'Mrs.' Her efforts culminated in a 1972 article in the Times, where she criticized the newspaper for not using the term. The Times, however, remained resolute in their stance, leading to a protracted dispute.

The repercussions of Steinem's battle with the Times have far-reaching implications for investors and consumers alike. The use of the 'Ms.' title can impact how businesses and institutions perceive themselves, potentially influencing consumer loyalty and purchasing decisions. Furthermore, the decision by major publications to adopt the 'Ms.' title could set a precedent for other industries, such as law and medicine, where the use of honorifics is still a topic of debate. As a result, the outcome of Steinem's battle with the Times has significant implications for the broader economy.

The dispute between Steinem and the Times is rooted in the history of the 'Ms.' title, which was first introduced in the 1970s as a way to address women who did not identify as 'Miss' or 'Mrs.' Since then, the term has become an important symbol of women's empowerment and a key aspect of feminist discourse. The Times' initial refusal to adopt the 'Ms.' title reflects a broader cultural resistance to feminist ideals, which has been a persistent theme throughout the history of the movement.

As the debate surrounding the 'Ms.' title continues to simmer, Steinem's legacy as a pioneering feminist continues to inspire new generations of activists and advocates. With the Times finally embracing the title in 2019, Steinem's tireless efforts have paid off, paving the way for greater recognition and respect for women's rights. As the feminist movement continues to evolve, Steinem's story serves as a powerful reminder of the importance of perseverance and determination in the face of adversity.