Forget the tennis. Everyone at the US Open is talking about this $38 sandwich

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-09-03 • Permanent link

Rumors of a high-end sandwich at the US Open have been circulating, with many attendees buzzing about a $38 French dip sandwich from Salt Hank. The price point has sparked a mix of reactions, ranging from amusement to outrage. Many have taken to social media to share photos of the sandwich, with some even comparing it to last year's infamous chicken nuggets-and-caviar meal. The US Open's food vendors have seen a significant increase in sales, with some reports suggesting a 20% boost in sales since the sandwich's introduction.

As the price of this sandwich continues to generate attention, it's worth considering its broader impact on the food industry. The $38 price point may not be a major concern for consumers, but it could have implications for investors and the broader economy. The sandwich's high price may indicate a shift towards premiumization in the food industry, with consumers willing to pay more for high-end products. This trend could have far-reaching consequences, including increased competition among food vendors and a potential rise in prices for other menu items.

The rise of high-end food at sporting events is not a new phenomenon. Since the 1980s, luxury food vendors have been a staple at major sporting events, including the US Open. However, the introduction of high-priced sandwiches like Salt Hank's French dip marks a new level of exclusivity. According to food industry expert, Mark Schatzker, "The US Open has always been a place where you can find a wide range of food options, from classic ballpark fare to high-end cuisine. Salt Hank's sandwich is just the latest example of this trend.

As the US Open continues, it's likely that Salt Hank's sandwich will remain a topic of conversation. However, its long-term impact on the food industry is still uncertain. One potential catalyst to watch is the response of other food vendors to the sandwich's high price. If other vendors follow suit and introduce similar high-end options, it could lead to a shift in consumer behavior and a potential increase in prices for other menu items.