ChatGPT can now virtually try on clothes for you

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-10-01 • Permanent link

Rumors of a virtual closet have finally materialized, as tech giant, Meta, has announced a new feature that allows users to virtually try on clothes. According to reports, the feature, developed in collaboration with fashion brand, Zara, enables users to upload a photo of themselves and browse through a digital wardrobe of outfits from the brand. The virtual try-on experience is said to be seamless, allowing users to see how a particular outfit would look without having to physically visit a store.

Investors are taking notice of this innovative development, as it has the potential to disrupt the fashion industry and revolutionize the way people shop online. The virtual try-on feature is expected to increase sales for Zara and other fashion brands, as it allows customers to try on clothes in the comfort of their own homes. This could lead to a significant increase in online sales, as consumers are more likely to make a purchase when they can see how an item would look on them.

Industry experts point to the rise of augmented reality (AR) technology as a key driver behind this innovation. Since the early 2000s, AR has been gaining traction, with companies like Google and Apple investing heavily in its development. The ability to try on clothes virtually is a natural extension of this technology, allowing users to interact with digital objects in a more immersive and realistic way.

As the virtual try-on feature becomes more widespread, it's likely to have a significant impact on the fashion industry. In the coming months, we can expect to see more brands incorporating AR technology into their online shopping experiences. This could lead to a more personalized and engaging shopping experience for consumers, and could potentially disrupt the traditional brick-and-mortar retail model.