Casio’s Crystal G

Billy Odell Tucker-Robinson Founder & Host — Banking With Billy Network • Financial Intelligence • Markets • World News • Independent Analysis
Published: 2026-10-01 • Permanent link

Rumors are swirling around the high-end watch market as luxury brands scramble to keep up with the latest release from Casio. The Japanese company has unveiled its most expensive G-Shock yet, the Crystal G, with a price tag of over $10,000. This new model boasts a full-blue sapphire case, a first for the brand, and is set to challenge the likes of Patek Philippe and Porsche Macan in the world of high-end timepieces.

Investors are taking notice of Casio's bold move, with some analysts predicting a significant increase in demand for the Crystal G. This could have a ripple effect on the entire watch industry, with other brands forced to up their game in order to compete. As a result, some experts are warning of a potential shake-up in the market, with smaller brands potentially struggling to keep pace.

Since the early 2000s, the G-Shock brand has been synonymous with rugged, affordable timepieces. However, Casio's latest release marks a significant departure from the brand's typical aesthetic. The Crystal G's focus on luxury and craftsmanship is a departure from the brand's usual emphasis on functionality and durability. This shift is likely to be met with a mix of excitement and skepticism from fans of the brand.

As the watch market continues to evolve, it will be interesting to see how Casio's latest release is received by consumers. With its unique blend of luxury and affordability, the Crystal G has the potential to disrupt the traditional watch industry. However, with a price tag of over $10,000, it remains to be seen whether this bold new direction will pay off for the Japanese brand.